Guayarte: urban tourism project, boost for economic reactivation for Guayaquil

Abstract

This research work gives an overview of the momentum in the economy of urban tourism projects, which provided an opportunity for localities to strengthen their income and allow the creation of different enterprises in cities. Guayarte, is a tourist plaza in Guayaquil that has a diversity of natural and cultural resources, which makes urban tourism develop and offers an interesting value not only for local tourism but also for international tourism. The main objective is to identify opportunities for reactivation in urban spaces within cities for Tourism; As part of the research, data was taken from the Ministry of Tourism in foreign exchange and surveys that propose a SWOT analysis for the need to promote more tourist sites that boost local economic reactivation after COVID-19. The great attractions of the world are large cities, which is why it is necessary to take a look at these sites to work on them and present them as alternatives for the economic reactivation of destinations.