The Personal Brand of Teachers in Education: A Systematic Review
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Abstract
Virtual education presents significant challenges, including the need to sustain student motivation and engagement in the absence of face-to-face interaction. In this context, the teacher’s personal brand, strategically managed through communication strategies, emerges as a critical tool to enhance the educational experience. This article explores how a strong and authentic personal brand can inspire students,
reinforce their perception of the teacher as a credible and influential figure, and foster active learning in digital environments.
Using a mixed-method approach, interviews were conducted with teachers recognized for their effective online presence, along with surveys of students to assess the impact of these strategies on their motivation. The findings highlight that elements such as storytelling, visual branding, and authentic engagement on social media streng-then emotional connection and commitment in the teaching-learning
process.
The article concludes by proposing practical strategies for teachers
to develop and manage their personal brand as a tool to enrich virtual education, with an emphasis on professional development and the enhancement of strategic communication in academia. This study aims to contribute to innovative educational models that address the demands of the digital society.
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