Digital Repositioning of a Local News Media Iconikas Informa: Strategies to Strengthen Audience Connection on Facebook. Identidad Bolivariana, [S. l.], v. 9, n. 3, p. 95–115, 2025. DOI: 10.37611/IB9ol395-115. Disponível em: https://identidadbolivariana.itb.edu.ec/index.php/identidadbolivariana/article/view/403. Acesso em: 8 nov. 2026.